Research On The Structural Characteristics And Influencing Factors Of Tourism Flow Network Structure In Nanchang City Based On Tourism Digital Footprint

With the development of Internet information technology,a large number of online tourism websites and APPs have become important positions for tourists to obtain tourism information,book travel itineraries,and share tourism experiences.This has generated a large number of tourism digital footprints based on Internet information,providing scholars with different perspectives and massive data sources to deepen their research on tourists or tourism destinations,helping to grasp the flow patterns and structural characteristics of tourism flows within cities,Assist in scientific planning and rational urban tourism space.Based on theories such as resource endowment,social network structure,and tourism behavior,this study conducted a related study on the spatial structure of tourism flow networks,and conducted an empirical analysis using Nanchang City as a case study.Based on the digital footprints of tourists collected from online tourism websites,and based on the analysis framework of social network structure,this thesis analyzes the spatial structure characteristics of tourism flow network in Nanchang City from both node and overall aspects.Based on previous research and the foundation of tourism development in Nanchang City,this thesis analyzes and sorts out the influencing factors of the tourism flow network structure in Nanchang City,and puts forward suggestions for optimizing the tourism flow network structure in Nanchang City based on the characteristics of market development.The research results are as follows:(1)The spatial distribution pattern of tourism flow in Nanchang City presents the characteristics of "core agglomeration,marginal diffusion".The tourist flow space is mainly in the old urban areas dominated by East Lake District and West Lake District(mainly in core resource points such as Tengwang Pavilion,Bayi Square,Shengjin Tower,etc.),and this high value gathering area spreads from the core to the edge.(2)The spatial distribution of tourism nodes in the fringe area of Nanchang City is relatively scattered,and there is a large space for energy level improvement of nodes in the future.The tourism flow network in Nanchang City obviously spreads around the old urban areas(East Lake District and West Lake District)to the periphery.The old urban areas are concentrated in resources and have a high level,which is the core of the tourism flow in Nanchang City.The distribution of tourism nodes in the periphery is relatively scattered,and the distribution of tourism nodes towards the periphery is more scattered.For example,Huangma Baihuling,Yuanchengji Cultural District,Houtian Desert,Jiangxi Ming and Qing Ancient Dwellings Expo Park,Wangshan Earth Reservoir,etc.are relatively distant from the core nodes,with weak connections,making it difficult to form a linkage effect.(3)The overall network density of tourism flow in Nanchang City is only 0.1082,with a low network density and weak network connectivity.There are significant differences in the structure and level of tourism flow networks.Except for some core nodes,other tourism nodes have fewer connections and low connection frequency.The flow between tourism nodes is not frequent,which has a large space for improvement(4)The structural characteristics of tourism flow network in Nanchang City are mainly influenced by five factors: tourism resource endowment,infrastructure level,transportation accessibility,node proximity,and node popularity.Based on the above research results,corresponding optimization suggestions are proposed from the "micro-meso-macro" architecture system.From the micro perspective,it is necessary to strengthen core nodes,develop secondary nodes,and cultivate new types of nodes;From a medium perspective,it is necessary to improve the transportation network,create high-quality routes,and optimize public service facilities;From a macro perspective,it is necessary to optimize the spatial layout of cultural and tourism integration within the city,promote regional integration,and optimize the spatial structure of Nanchang’s tourism network.