The Tourism Flow Network Structure Of Gansu Province Based On Tourism Digital Footprint

Tourism flow is the foundation of tourism development and it is one of the core issues in the study of tourism disciplines.With the rapid development of tourism,China has fully entered the “fragmented tourism era” in an all-round way,with the trend of mobilization of consumption methods,individualization of tourism demand,IPization of destinations,and subdivision of tourism products.This has led to an increasingly diversified tourism flow phenomenon.And complications.How to make a scientific analysis and accurate prediction of the structure of the tourism flow network between tourist destinations and destinations and between destinations and destinations is of great significance to optimizing the regional tourism structure.Therefore,the study of "tourism flow" as an emerging form of tourism space-time organization has received extensive attention from relevant scholars.At present,the academic research results related to tourism flow in China mainly focus on the urban tourism flow and inbound tourism flow,while there are relatively few studies on the tourism flow network structure within the province area.Gansu Province is located in the golden section of the Silk Road,rich in tourism resources,tourism has become an important pillar industry in the province.Therefore,the article takes Gansu Province as an example.Firstly,458 valid online travels are collected using the software of "locomotive collector" in Baidu Tourism,Ctrip.com and Ctrip.com,and use this as data source.Secondly,This paper constructs the tourism network structure map of Gansu province by means of social network analysis and analyzes its visualization and network structure characteristics.Thirdly,according to the temporal and spatial flow patterns of tourists present in Gansu province,Finally,it points out the problems existing in the coordinated development of tourism in Gansu Province and puts forward some proposals to optimize the structure of tourist flow network.The conclusions are as follows:(1)In Gansu Province,the overall tourist flow network density is low,and the distribution of tourism nodes is unbalanced.Only a few nodes are at the core of the network.(2)There are five cohesive subgroups in the tourism nodes in the province,(3)The tourism destination shows obvious geographical concentration,and the preferences of tourist scenic spots are obvious;(4)There are obvious level differences among tourist nodes,and the overall tourist routes are less.Based on this,suggestions are put forward for optimizing the structure of tourism flow network in Gansu Province.