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Research On The Improve Of Dyle's Product Innovation Ability Based On Binary Competence

Posted on:2019-06-12Degree:MasterType:Thesis
Country:ChinaCandidate:Y L ZhangFull Text:PDF
GTID:2429330566475801Subject:Business Administration
Abstract/Summary:PDF Full Text Request
After year's development,Dyle Technology has gone from the initial product stereotypes to the market.In the early days of the difficult entrepreneurial enterprise,the product has lost or partially lost its competitiveness.In order to enable Dale to take off again in the second innovation,It is necessary to innovate and develop the product line,but the development of SMEs has its own unique characteristics,as well as manpower and capital deficiencies,how to survive the crisis of the second venture.Based on the theoretical perspective of duality capabilities,this paper takes the development history of Dale Corporation as a case study object and systematically studies the product innovation system of Dyle.On the basis of reviewing the relevant literature and literature,this study reveals in depth the ability of the enterprise's dual capabilities to motivate organizations to use and apply conflicting behaviors,and summarizes the construction of a system for promoting the innovation management capabilities of high-tech enterprises.For Dyle,which is currently in the period of innovation and development,Dyle can adopt maintenance innovations,can't divorce its existing product line channels,and maintain the same channel sales model to facilitate integration.The integration of product innovation and original products.Dale Corporation is in the period of innovation and development.The birth of a new technology comes from technological breakthroughs and then it enters the growth stage.Before the dominant design has not yet emerged,due to poor product reliability,companies mostly maintain product innovation,product innovation can be integrated with the original approach,the key is to grasp the potential market demand through the user's customized information,continuous product design The "try,correct",improve product performance,as soon as possible to determine the target market for new products and find a suitable market position,so that product design program gradually developed into the dominant design or convergence in the leading design.This article can be divided into seven parts.The first part is the introduction,which is mainly about the background and significance of the topic selection,the research status at home and abroad,the research methods and structural arrangement of this article,etc.The second part is the relevant theoretical basis of the research,including the concept of the technology-based small and medium-sized technology enterprises.Meta-capacity theory and dynamic matching theory are summarized.The third part is mainly about the status quo and analysis of Daimler's product innovation,including the company's profile,the current planning of the company's products,the status quo of the company's product development and existing problems;the fourth part is mainly based on two The meta-competitive product innovation and dynamic matching analysis of various factors includes the analysis of original product innovation capability,product strategic positioning based on binary capability,analysis of product strategy innovation based on dual capability and original product integration analysis;The fifth part mainly focuses on the analysis of product strategy innovation and company performance based on dual capabilities,including the long-term impact of product innovation on Daimler's performance and the short-term impact of product innovation on Daimler's performance;It is the institutional guarantee given by product innovation based on binary capabilities,and finally it is the Seven parts of inspiration and outlook.
Keywords/Search Tags:dual ability, product innovation capabilities, innovation management, high-tech enterprise
PDF Full Text Request
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