The Internet Project Technology-Economic Evaluation Research Based On Real Options Theory

In China,the Internet industry has experienced more than 10 years of high-speed development period.However,the research about the Internet project Technology-Economic evaluation is ysteretic.It is necessary to build Internet project Technology-Economic evaluation system to help the investors making judgement rationally.Literature reviewing,qualitative and quantitative analysis,theoretical and empirical study are the main research methods in this paper.This paper discusses the traditional Technology-Economic evaluation system,and the features of Internet projects.Internet project has the following features,Profitability lag,Investment opportunities creativity decision-making risk and investment sustainability.Considering the features of Internet project,Internet project Technology-Economic evaluation system is built under the principles of systematic,guidance and feasibility.This system is improving the NPV,taking the Real Options Theory,using the PEST model.Finally,the feasibility of Technology-Economic evaluation system is verified through specific examples.Internet project Technology-Economic evaluation system is to expand in the field of Technology-Economic disciplines,enriching field of Technology-Economic;Introducing real option theory into Internet project Technology-Economic evaluation system is an innovation of methods;The external environmental factors is Considering by Using PEST analysis model,offering a new way for Technology-Economic evaluation.