China Minsheng Bank Hohhot Branch Development Strategy Research

With the Chinese economy entering a medium-to-high speed of growth and a medium-to-high-level of development quickening the pace in restructuring the economy.deepening financial reform day by day,advancing interest rate librralization and maturing Internet technology gradually,international and domestic situation is complicated.Our Chinese development environment of banking industry is changing a lot and challenges and opportunities coexist.Under the background of the new normal,the new teconologies.such as "Interest+","big data"and "cloud computing"are bringing the overturn and competitive upgrade of traditional financial industry.The traditional business model of banking industry is facing big challenges and opportunities.The important problem modern joint-stock and commercial bank has to face is how to get persistent competition advantage in the open of financial environment.For the enterprise development,strategies are essential guidelines.If the developmental tendency of a enterprise is wrong,even if it makes enough effort,it can not adopt to market and get brofit.Only formulating the developing trategies that are fit to our own enterprises.can we gain an edge and win a victory in the fiercely competitive environment.Based on the China minsheng bank,Hohhot branch as the research object,combined with the author's work experience,through data collection and research,analysis and study the Hohhot branch of China minsheng banking development strategy and its implementation and countermeasures,this article expects the formation and development strategy to provide a reference for China minsheng bank,Hohhot branch and other joint-stock commercial Banks in ChinaThe Article uses the data of the transverse and longitudinal comparative analysis,the minsheng bank of China head office and the developing situation of Hohhot branch,China minsheng bank,Hohhot branch is put forward in the development of existing problems,and then studies the Hohhot branch of China minsheng banking external macro environment,micro external environment and internal environment,external macro environment using the PEST analysis method,the microscopic external environment by using the five model,internal environment from the resource conditions and capacity of two aspects,on the basis of the analysis,design the Hohhot branch of China minsheng banking SWOT analysis matrix.On the basis of SWOT analysis,the development direction of the research needs to be determined.Adopting theories related to enterprise management and strategic management,this paper points out the principles and objectives of the strategy of huhhot branch of minsheng bank of China and puts forward the development strategy of choice.Finally,this paper puts forward the measures to implement the development strategy of Hohhot branch of China minsheng bank in combination with the actual situation of huhhot branch of China minsheng bank.