Research On The Development Strategy Of The A Fresh Chain Supermarket In Dalian

Since the beginning of the new century,with the steady progress of economic reform and the strong support of the central authorities on the "three rural issues",China's agricultural economy has developed rapidly,and the level of agricultural industrialization and scale development has been continuously improved.Dalian City A company fresh chain supermarket business model as a new type of agricultural products,vegetable trading model to achieve a one-stop purchase of consumers services,it can be said from the content to the form of the traditional farmers market is a thorough update,And substitutes.In this paper,the combination of theory and practice,combined with comprehensive analysis and case analysis,qualitative analysis and quantitative analysis,static analysis and dynamic analysis of the combination of methods to study.First of all,through the domestic and foreign chain of fresh supermarket research trends,the basic meaning,the main types and applications,as well as the background and concept of theoretical research,through the domestic and foreign chain of the main mode of analysis and research;second,combined with domestic A company chain.Finally,the business risk,control and development strategy of A fresh chain supermarket is expounded.And put forward the innovative A company fresh chain supermarket management mode and business development strategy.Compared with the similar research,this paper has important theoretical significance and practical guidance significance,one is conducive to consumer demand and supermarket supply contradictions;the second is conducive to improving the company A fresh supermarket chain operating income;third is conducive to A company fresh and sustainable supermarkets continued healthy development.The content of this paper is mainly composed of five parts.The first part is the introduction;the second part is the chain of business theory review;the third part is A company fresh chain supermarket operating status;the fourth part is A company fresh chain supermarket operating constraints;the fifth part is A company fresh chain Development Strategy of Supermarket Operation.