Study On The Risk Management Countermeasures Of Shanghai Linjia Fresh-chain Supermarket

With the intensification of globalization and the fierce competition in the market,enterprises are invariably in a complex and changing environment,and may face different degrees of risk at any time.Risk,for the enterprise,means the possibility of causing failure to the enterprise system and the loss or consequence caused by such failure.In recent years,China is in the enthusiasm of mass entrepreneurship.Entrepreneurial enterprises have played an important role in promoting economic growth,promoting social progress and development,enhancing social vitality,and solving employment problems.However,due to the high degree of uncertainty of start-up enterprises,their operations will be more affected by economic,policy,social,legal,technical and financial,personnel,management and other internal and external factors,and their risks are relatively higher.How to enhance the risk management level of startup companies? How to reduce the risk of startups to increase the probability of success? Has become a hot issue in the field of business management today.Against this background,risk management is undoubtedly of great significance for the realization of corporate goals,improvement of operating efficiency,enhancement of core competitiveness of the enterprise,and even determination of the viability of the enterprise.This article takes the entrepreneurial experience of the author's personal experience,Shanghai Neighbour Fresh Chain Supermarket as a carrier,analyzes the current status,problems and causes of neighbour fresh produce risk management,and combines related theories such as entrepreneurship management and risk management to develop Shanghai Neighbourhood Fresh Food Chain Supermarket's risk management countermeasures,and further formulated relevant measures to ensure implementation.In view of the complexity and diversity of risks,in order to systematically optimize risk management and avoid incomplete risk identification,this article relies on the risk management theory of Zhongtianheng 3C framework,through risk identification,risk assessment,risk management target determination,risk response,Control activities and internal supervision are divided into six parts,and the risk management issues are decomposed in a modular and matrix manner.Based on this,a countermeasure plan suitable for the fresh food risk management of neighbors is designed to effectively deal with the risks faced by the fresh food of neighbors.To better achieve company goals.The research in this article not only devises risk management countermeasures for neighbouring fresh produce,but also provides a certain reference for systematically improving the standardized operation of start-up enterprises.At the same time,it also provides management for the subsequent management plans to enter or have started a business in the fresh produce chain industry.It also has a certain degree of reference value.