The Influence Of Reverse Intergenerational Effect On The Former Generations' Willingness Of Travelling

With the arrival of the age of aging,the elderly tourism market has a great development space.Reverse generation to generation in this paper,we study the influence of tourism will,refers to the next generation of children through a reverse the role of intergenerational way,influence on the generation of tourist destination awareness and perception of their own,thus forming a tourist will process.In tourism activities as a times,through reverse inter-generational perspective influence whether children to the elderly tourism intention,and can be further open the elderly tourism market,from the perspective of children is key problem in this paper.Based on the theory of consumer behavior,integrating the theory of rational behavior,and the theory of planned behavior theory,motivation model,and introduces the previous studies of several big reverse intergenerational dimensions:communication recommendation of tourism,tourist travel support innovation and tourism consumption,tourism will ultimately determines the influence on the generation of the factors.In addition,the demographic characteristics,family characteristics and the characteristics of the previous generation are used as the control variables,thus forming the model of the influence of the reverse intergenerational influence on the travel intention.On empirical research,this article is based on the theory of literature and achievements,through the field and network questionnaire to survey a generation ago,from the questionnaire to collect the information of two generations,the use of SPSS analysis tools such as the data is the comprehensive statistics and analysis,to verify the relationship between the variables,the theoretical model for further correction.Based on the above conclusion puts forward Suggestions for tourism marketing:can exit the relevant experience of tourism activities to stimulate the elderly tourism consumption,also can undertake tourist publicity from the perspective of children,using the reverse intergenerational attract senior tourism;Also,according to the characteristics of the individual and the family,the elderly travel marketing activities.