Research On Tourism Commodity Development In Suichang County,zhejiang Province

Tourism commodities are an important part of the development of the tourism industry and an important business to increase the economic income of tourism destinations.In the increasingly fierce competition in the tourism market,tourist destinations need to attract tourists through tourism products such as tourism and leisure,and also need to meet the shopping needs of tourists through the development of local unique tourism products.The development of tourism commodities can enhance the economic benefits of tourism destinations,promote the development of the tourism industry and enhance the tourism experience.However,in the development of tourism commodities,there are frequent problems of excessively high prices of tourism commodities,or dishonest transactions of business operators.These problems affect the experience of tourists on tourism commodities,and even the formation of tourist attractions is expensive or not practical.Impression of "risk cheating" is high.In fact,this is caused by the lack of attention to tourist demand and experience satisfaction in the development of tourism commodities.With the social informatization and the competition in the tourism industry market,the transparency of tourism commodity prices and quality,word-of-mouth,etc.will continue to increase.Tourist destinations should fully consider the needs of tourists when developing tourism products,and pay more attention to improving tourists’ Development quality.From the perspective of tourism product development in tourist attractions,this article makes an in-depth study of the current situation of tourism product development in Suichang.It uses the literature research method,field survey method and questionnaire survey method to study the problems existing in the development process of tourism products and affect tourist consumption.Factors of experience.The full text is divided into six parts.First,it expounds the research background and significance,summarizes the research status of domestic and foreign scholars in Suichang tourism product development,and introduces the research methods and technical routes used in the research;second,defines tourism The concept and characteristics of commodities,elaborating the innovation theory,STP theory and 4P marketing theory,customer satisfaction theory,providing a theoretical basis for the research;then,elaborating on the current development situation of Suichang tourismcommodities,from the types of tourism commodities already developed,sales channels,publicity channels and sales Based on the analysis of scale data,based on this,we conducted a questionnaire survey on the consumer experience of tourists who purchase Suichang tourism products,and surveyed the current status of their tourism product consumption experience through the factors of product,price,channel and promotion.And draw the conclusion of the investigation;finally,in-depth study of the problems and causes in the development of Suichang tourism commodities,put forward development ideas and plans for the construction of tourism commodities system,and propose to strengthen the tourism problems in the development of Suichang tourism commodities The after-sales service supervision and management mechanism of commodities,the enrichment of product price systems,the establishment of different consumer price positioning,the enrichment of product channels for different consumption scenarios in tourist attractions,and the increase in the discount of commodities and the countermeasures for promotional activities provide Suichang with the optimization of tourism product development Certain reference.