| With the rapid development of economic and social development, sports tourism as a new leisure activity has become a way of life and consumption of residents in the emerging hot spots to watch sports events, outdoor recreation as a distinctive feature of the tourism projects are increasingly popular among consumers respected, sports industry and tourism industry, the trend of convergence has been becoming increasingly clear that the combination of sport and tourism are also getting closer and closer, there is no doubt that the development of sports tourism industry will effectively stimulate domestic demand,promoting national economic structure. While sports tourism in China started late, but in recent years the rapid development ofThis article based on Huangshan City, Huangshan City Sports Tourism as the research object, the use of literature, questionnaire, interview, mathematical statistics, SWOT and other methods, comprehensive and objective analysis of Sports Tourism Resources Development of internal strengths, weaknesses,opportunities and challenges presented in this basis, the development of sports tourism of Huangshan countermeasures and suggestions.At the same time under the Sports Tourism Resources Development, Advantages and Disadvantages of the Huangshan opportunities and challenges for analysis and potential of sports tourism resources, mining, in order to find and eco-tourism, travel,etc.Huizhou folk meeting point, to develop more more conducive to people's physical and mental health of the sports tourism projects, and strive for Sports Tourism resources to develop new projects to provide new ideas.This study concluded the following points:1.Huangshan Mountain has abundant natural and human resources for the development of sports tourism resources provide a solid resource base, sports tourism of Huangshan City has broad market prospects.2.The survey, I'm sorry for the people involved in sports tourism projects, mainly in national sports, hiking, swimming, rafting the main content of its activities, and other sports smaller proportion of tourism projects.3.Huangshan through the SWOT analysis of sports tourism in the Huangshan Mountain currently has strengths, weaknesses, opportunities and threats, through which research can be drawn Huangshan currently has rich tourism resources, however, to the further development of local sports tourism industry, new project development is essential.4.SWOT analysis of the use of sports for the Huangshan Tourism Development has provided a guarantee.5.Through the influence factors in the development of sports tourism resources are analyzed with six main factors, each with their name for this factor for consumers, tourism, management, sales, marketing factors, safety factors and environmental factors. Combined with the status of sports tourism in Huangshan, the paper proposed the following measures and suggestions:1.Sports Tourism Resource Development should pay attention to the contradiction between environmental protection. 2.Sports Department to fully cooperate with the tourism sector, the establishment of a dedicated sports tourism organization, training of specialized personnel sports tourism.3.Deepening mining its tourism resources, greater efforts, started the brand.4.Development of Sports Tourism resources, should focus on advocacy, improve investment, focus on the organization of sports events, focus on brand strategy.5.Take the initiative to adapt to market demand, increased marketing efforts, speed up product structure adjustment, the positive development of sports tourism characteristics.6.Establish the modern concept of tourism, sports tourism product development to speed up Huangshan,Huangshan develop sports tourism shopping industry. |
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