| With the development of the Internet and the continuous improvement of people's living standard,basic education has received more and more attention.The national construction of foundation education information system provides the policy guarantee for the market development foundation education information platform.Hunan Daydayup Information Technology Co.,LTD.,as a company focusing on K12 stage of basic education information system platform construction,how to adapt to the change of The Times,how to improve its business model and how to provide better service for the user are important problems for them to study.The author understands the current situation and existing problems of Hunan Daydayup Information Technology Co.,LTD.through the investigation and interview of the company.Through macroscopic,mecroscopic and microscopic environmental analysis methods,the company's environment is further analyzed,and the optimization ideas and schemes are put forward for the company.Using thetoolofbusiness model canvas,combined with the company's operation and management mode,development present situation and future development plan of relevant data and information,we analyze and put forward optimization suggestions from nine factors,four modules of the business model canvas.The essay bases on business model optimization to help Hunan Daydayup Information Technology Co.,LTD.clear their system problem,build and improve the structure of platform to improve its marketing competitiveness and profitability and solve the problems such as the difficulty for user to adapt to the new services and the big press of obtaining funds and finally realize the rapid growth of the company. |
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