Research On Optimization Strategy Of Business Model Of BC Educational Institution

The education and training industry in China has a remarkable development in recent years,and has been regarded as a potential industry with a bright prospect.The number of education and training organization increase rapidly all over the country.Relevant data shows that more than half of urban households in China spent over 10 thousand yuan(each of them)on education and training in 2016.Moreover the importance of education is highly considered by more and more families which provide this industry with a great potential market.However,due to the national policy on extracurricular education is not strict and high standards are not established yet,many investors are optimistic about the industry and establish education institutions.Small-scale institutions develop difficultly because of the immature business model.Currently,the largest-scale education and training institutions is BC in Bengbu.BC also has established more than 30 large or medium cities.Four campuses are in Bengbu and one campus is in Huaiyuan.There are more than over 2000 students and 300 teachers and staff in these five campuses.The incomes of the four campuses are over 40 million yuan in 2016.Because of the particularity of the three or four-line city market,when entering the three or four-line cities like Bengbu,However,the traditional business model of BC is difficult to support further development for the company.Therefor,it is essential to figure out how to optimize the business model.This dissertation illustrates the strategy of optimize business models for BC organization combined with four methods including Case study,Comparison,Questionnaire Survey and Interview.The dissertation contains five sections,which shows the different impacts by different business models based on the research of the differences between online-education and offline-education,and also illustrates the advantage and the disadvantage of current business models by take BC as an example.In this paper,"business model canvas" is used for analyzing the existing problems of BC business model and the reasons specifically.Moreover,a suitable optimization strategy is established for BC business model based on the comparison with the business model of other education organization,which takes client,production,channel and income into consideration.Based on the investigation,research and analysis on the BC business model and current problems,the aim of this paper is to providing BC a suitable strategy for optimizing business model and improving the ability to figure out the strategic direction,which upgrads both brand influence and business model.