Research On The Transformation And Upgrade Of Xeme UAV Company's Platform Business Model

Civil UAV of China has experienced a decade of development from scratch since 2008.With the development of the industry,the market has been gradually expanded.The development prospect is broad,which has become a new feature of Chinese manufacturing.But this process starting from scratch is a savage one,which grows disorderly.The events that UAV affects flights and attacks people are often reported by the media.If the UAV industry wants to develop quickly and smoothly,it is not only raise the safety of technology from the manufacturing side,but also insure the compliance and standardization of client side.The rise of the Internet technology has created conditions for changing the situation of the industry,so we should remould the Internet application technology by relying on the Internet technology,and establish an ecosystem of the industry.Control the whole process of the UAV application by taking charge of every participant in the industrial chain so as to achieve standardization and compliance of the process.The flourish of the Internet economy gives strong vitality to platform business model,the valuations of many Internet company based on the platform business model have risen in a short time,which subvert the traditional business logic,produces business legends one after another,and have a significant impact on the change of social economic behaviour and rules.Although the UAV industry is new,in the "Internet+" trend,it ought to open its mind and accept this change actively,thus the Xeme UAV platform was born in this situation.This paper presents the business elements of the initial version platform fully and integrally through the form of business model canvas at the beginning,and then analyzes the advantages,disadvantages,opportunities and threats of current Xeme UAV platform through SWOT analysis.The paper analyzes the nine business elements of the business model canvas of Xeme UAV platform on this basis,puts forward the optimized design scheme and implementation guarantee measures.Through the comparative analysis of business factors before and after transformation and upgrading,as well as the refinement of the core competitiveness of the platform after transformation and upgrading,the superiority of the business model of the Xeme UAV platform after transformation and upgrading is highlighted.