Research On The Relationship Between Entrepreneurial Failure Attribution And Subsequent Entrepreneurial Intention

The entrepreneurship is developing very rapidly in our country.However,we have get to know,the probability of entrepreneurial success is very small,especially for the first time.Entrepreneurial failure can take a toll on entrepreneurs,but can also provide an opportunity for entrepreneurs to reflect themselves and to improve themselves,thereby enhancing the likelihood of success in the future.From the existing literature,we know that when entrepreneurs experience a failure,will he or she intend to engage in entrepreneurial activity again,and what factors are relate to the intentionality?Domestic and foreign scholars have not conducted indepth research on this.Based on the above situation,this paper is based on integration of the attribution theory of entrepreneurial failure,the theory of entrepreneurship failure learning content and the theory of emotional intelligence,to explore and research the relationship between research entrepreneurial failure attribution,entre-preneurial learning content and the subsequent entrepreneurial intention,and to analyze the mechanism of influence between them.The research object of this paper is the entrepreneur who has experienced the failure of entrepreneurship,and the research method of this article is empirical analysis.This paper mainly analyzes the relationship between the failure attribution of entrepreneurial failure,the content of entrepreneurship failure and the subsequent entrepreneurial intention,and furtherly explores whether the emotional intelligence of individual entrepreneurs can adjust the relationship between the intermediary variables and the dependent variables.Through interviews and empirical analysis,the following conclusions are drawn from this study:The attribution of entrepreneurial failure has great influence on subsequent entrepreneurial intention.Among them,internal attribution has significantly positive correlation with subsequent entrepreneurial intention,While external attribution has significantly passive correlation with subsequent entrepreneurial intention;The internal attribution of the failure of entrepreneurship has positive correlation with selflearning,internal learning and external learning of enterprise;External attribution and selflearning,internal learning of enterprises,and external learning of enterprises are all significantly negatively correlated;The selflearning,internal learning and external learning of enterprises are positively correlated with the subsequent entrepreneurial intention;These three dimension variables of the failure learning content of entrepreneurship play an intermediary role in the relationship between the two dimension variables of the failure attribution and the subsequent entrepreneurial intention.In addition,this paper also validates the relationship between the three dimensions of emotional intelligence and the subsequent entrepreneurial intention.It shows that the higher the emotional intelligence of individuals,the stronger the impact of the failure learning content on the subsequent entrepreneurial intention.Therefore,entrepreneurs consciously cultivating and improving their emotional intelligence,will have positive significance for coping with the failure of entrepreneurship and repairing failure.This study explores field of entrepreneurship failure research and enriches existing research theories,it also brings some practical guidance to the entrepreneurs.