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Research On Development Strategy Of Jiangxi Ganjian Construction Engineering Supervision Co. Ltd

Posted on:2018-05-27Degree:MasterType:Thesis
Country:ChinaCandidate:J YeFull Text:PDF
GTID:2359330542985375Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
In 1988,since the implementation of construction supervision system pilot in China,has gone through nearly thirty years of development,engineering construction supervision theory in China has been basically established,the supervision system is constantly improving,supervision personnel is also growing.The development and growth of the supervision industry has provided the guarantee for the quality of the construction of our country,through the control of the project investment,progress and quality three aspects,it has played a key role in the civilization construction and safety production.However,with China's economic and social development and reform and opening-up in-depth,construction supervision system and supervision enterprises gradually exposed many problems,such as the core competitiveness of supervision enterprises is not strong,low technical content,the scope of supervision is too narrow,the supervision system and international rules to practice and so on,shortcomings restrict forward the development of construction supervision enterprises in our country.Now the supervision industry in the increasingly fierce market competition,the construction supervision enterprises in our country to seek survival and development in this,especially facing many foreign and domestic Project Manage Company into a strong pressure brought about by the construction supervision enterprises in our country should be in a short period of time quickly improve the level of enterprise project management,in order to seek the development of high-level channels.Since the establishment of the construction supervision system,China's engineering supervision work is mainly focused on two aspects of construction and quality management,and the resulting effect is not the original creation of the target of supervision system.The correct positioning of construction supervision enterprise is an intellectual with high technology content,and can provide a full range of enterprise project management services to owners;however,most of the reality is just the stage of engineering construction supervision enterprises supervision,only a small number of enterprises have the ability to provide project management services.At the same time,it is easy to find that the government has great influence on the development of the construction supervision industry,and the policy guidance can decide the development direction of the construction supervision enterprise.Jiangxi province Gan Jian Engineering Construction Supervision Co.,Ltd.is a company with 20 years of development of the history of the supervision of enterprises,although the establishment of an earlier but there are many bottlenecks,such as the narrow scope of supervision,enterprise competitiveness is not strong,and so on.The background of ongoing changes in the supervision of the industry transformation and construction project management mode,this paper combined with the author in the supervision of the company for many years of work experience,through the analysis of literature review,PEST theory,Potter industry competition model theory to the company's macro environment and micro market environment,using the SWOT theory.Other methods of Jiangxi Construction Engineering Construction Supervision Co.Ltd.and its advantages and disadvantages are analyzed,combined with the basic theory of strategic management,establish the strategic objectives of the company,to the company's future development strategy.Finally,puts forward countermeasures about Jiangxi Construction Engineering Construction Supervision Co.Ltd.development strategy of diversification strategy,including brand strategy,implementation strategy,human resources strategy and information strategy implementation countermeasures.
Keywords/Search Tags:Engineering supervision industry, Agent Construction system, Project management consulting, Strategic Management
PDF Full Text Request
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