Study On The Strategy Of Comprehensive Tourism In Nanchang Wanli District

At present,self-service and self-driving travel has been a popular method of tourism.For that,the traditional attraction tourism mode must be turned into the comprehensive tourism.However,the experts has done some researches on the comprehensive tourism,but just focused on the policy interpretation or macro discussion,and the study didn't involve the theoretical connotation,development model and example analysis too much.The research on this field of less development area has remained relatively small.In Nanchang Wanli District of Jiangxi province,has a good natural endowments and ecological conditions,In recent years,in accordance with development ideas of "building four centers,building a beautiful Wanli",there are more and more new tourism products and stronger tourism industry chain,tourist trips and tourism comprehensive income achieved substantial growth.In 2016,Wanli was selected as one of the first batch of countries to create a "national comprehensive tourism demonstration zone",which became one of the first batch of 262 counties and cities in the country.The selection of Wanli will promote its transformation from "attraction tourism" to "comprehensive tourism" and build a new pattern of tourism development.Taking Wanli district as an example,by discussing its main methods?existing problems and solving countermeasures in the comprehensive tourism development,analysis of the comprehensive tourism development mode,applied to Wanli to create national level demonstration zones of comprehensive tourism,and provide examples for comprehensive travel further promotion and reference.This article has six parts.The first part is the introduction,In which the author expounds the background and meaning of the topic,the research review,its developing model home and abroad,research ideas and methods.The second part is about the definition and theoretical basis,in which mainly introduced relevant national and provincial policy,theories of tourism,regional tourism,comprihensive tourism.The third part is the introduction of tourism development in Wanli,including tourism development conditions and tourism development status of Wanli.The fourth part is the SWOT analysis of the comprehensive tourism development in Wanli.According to the advantage condition analysis of resources,location,ecology,compare with the disadvantage conditions of system mechanism imperfect,the low degree of tourismproduct development,the tourism industrial structure is not comprehensive.According to the opportunity analysis of the development of tourism in our country is facing strong macro policy support,the central,provincial,municipal,residents increasing travel demand,compared to the threat analysis of surrounding areas,tourism investment insufficiency.The fifth part is about the core and development model of comprehensive tourism research,which is the systems and mechanisms of tourism,tourist products,service concept,service concept,the innovation of the marketing concept,and the comprehensive tourism development pattern in Wanli involves in urban and rural landscape,tourism service facilities of tourism,tourist festival activities,tourism management,tourism projects and so on.The sixth part is conclusion.