Sinomach-int Develop Abrasives & Grinding Products In Southeast Asia Market Case

Under the drive of economic globalization,the country's overall technical level and national quality is increasing day by day,as the national modernization and the quickening of the world economic integration,our country abrasives production enterprises to adapt to the world economic integration and the opportunities and challenges brought by the expanding domestic demand,enterprise reorganization,restructuring,reform,reform and adjustment of product structure pace also get rapid development,the growing internationalization degree.Southeast Asia is China's neighbors separated only by a strip of water,is also the Chinese economic and trade key partners,in addition to Singapore for the economic developed countries,the other ASEAN members mainly for developing countries.Most southeast Asian countries have no complete abrasives industry,there is no large abrasive production enterprise product variety is complete,abrasive characteristics has a small,scattered,weak,etc.Abrasives most of the products need to import from outside the region,high product import dependence.China Machinery Industry International Cooperation Co.Ltd.(SINOMACH-INT)abrasives products as the main research object,through to the domestic abrasives products in southeast Asia market share of the market,brand positioning analysis and machine in the cooperation of abrasives products in southeast Asia market marketing strategy research,the use of abrasives products on the price and technical level is suitable for the advantage of developing countries,diversification and diversifying export products export area,establish and maintain its own unique core competitiveness,thus forming machine in the cooperation of abrasives products unique competitive advantage in southeast Asia market.At the same time,the small and medium-sized enterprises in China is common for abrasives products overseas market development of product brand positioning is not clear,the technical innovation ability is not strong,customer management confusion,to be able to reference SINOMACH-INT of abrasives products in southeast Asia market development experience,proposed the always adhere to the principle of win-win with customers,high value-added products and services to the high-end customer's concept,actively promote the value of marketing strategy recommendations.For domestic enterprises for abrasives products overseas market development,the value and win-win marketing idea and marketing strategy has a long-term and important practical significance,is worth studying and using for reference.