Research Of Hainan Tourism Industrial Upgrading Strategy Under The Global Value Chain Perspective

Under the background of building an international tourist island of Hainan province, this paper use the global value chain theory to upgrade of tourism industry of Hainan, and strive to build a promoted tourism value chains in the world. Using the global value chain theory in this article, through the analysis of global value chain of tourism-driven mechanism, upgrading rail, industrial upgrading, combined with the actual situation of Hainan tourism industry value chain to analysis. We try to analysis the actual situation of Hainan tourism industry in the global value chain, According to the analysis of the situation of Hainan tourism industry, the author find out the problem of Hainan tourism industry.then use the empirical analysis mainly using the unit root test, cointegration test and granger causality test and other methods, to analysis the important constraints affect of Hainan tourism industry. According to the results of the analysis put forward the detailed upgrade strategy, we promote a lot of measures to build the Hainan tourism chain.With the coming of tourism competition internationalization, we need to care more of the foreign tourism market, and hope provides some recommendations to tourism operators and administration, provides advanced development concept, and development mode, and business way, upgrade Hainan tourism industry of development quality, makes Hainan tourism embedded to global tourism value chain as soon as possible. The ultimate goal is to enhance the international competitiveness of Hainan tourism industry, to achieve the strategic goal of building international tourist island of Hainan.