| With the reform and opening up,especial in recent years,Chinese enterprises are more and more going out.The more important is that the current state of the "The Belt and Road Initiative" development strategy encourages more enterprises to go out.The current is good time for Chinese enterprise to go out.Therefore,many Chinese enterprises actively respond to national call to go out and actively join the national development strategy of “The Belt and Road Initiative”.Although there are many national policy support,Chinese enterprises are still faced with many problems and potential problems.The development and operation of enterprises are still facing many challenges so that establishing and improving the cross-cultural management optimization scheme is of great significance to Chinese enterprises in overseas business development.In this paper,Ghana Branch of Rebecca Fashion company is researched as an example.Through the theory of cross-cultural management and theory systematically analyzed major problems existing in Rebecca Garner branch.And we use the "Glacier Model" to summarize the cross-cultural management problems of the branch into three levels,and find a clear solution to different levels.According to the organizational structure of the company and the existing management mode and the problems existing at present in the company,we try our best to analyze and summarize the experiences and lessons of the branch,and finally summed up a set of perfect and effective cross-cultural management optimization scheme.A sound cross-cultural management optimization program will help to reduce the friction and conflicts in the process of cross-cultural management,and promote the healthy and steady development of Garner branch.It also provides a practical reference for the cross-cultural management of the industry,and examines the universality of cross-cultural management theory. |
