A Study On The Co.CPE’s Market Posioning Of Logistics Service In The Cross-border E-commerce

The rapid development of cross-border e-commerce has become the most important growth point in the current development of the foreign trade industry.The government have formulated a series of policies to improve cross-border e-commerce.Therefore,the international courier logistics industry that serves the development of cross-border e-commerce is also got attentions.There has been a potentially huge market and the market competition has become increasingly fierce.However,there are still many deficiencies in cross-border logistics services and it is difficult to meet the demand for cross-border e-commerce market growth.International express delivery logistics service companies can earn the cross-border e-commerce’s customer’s satisfaction and make market competitive advantage only by formulating a scientific and reasonable service positioning strategy and giving full play to their own advantages.This paper uses market positioning and theories on the SWOT to study the cross-border e-commerce of China Post international express logistics service’s market.Based on the literature review,the inductive induction of cross-border e-commerce,The concept of international express logistics and service positioning was defined,and the theoretical basis of the research was summarized.Through internal and external environmental analysis,SWOT analysis and other methods,the strategic environment of China Post International Express Logistics for cross-border e-commerce was analyzed.To analyze the existing problems,applying comparative analysis,STP analysis and other methods,subdividing and selecting the export e-commerce logistics market,analyze the competitors and target markets,and propose some advices for the future.Express market positioning strategy for logistics services,for the implementation of the previous market positioning strategy,put forward a corresponding service portfolio,including product strategy,price strategy,promotion strategy,channel strategy,etc.,based on the previous analysis,based on further analysis of the point of view,the paper Giving a summary.On the basis of combing the existing theoretical research,this article combines the actual case studies of China Postal Express &Logistics Company,uses STP analysis to subdivide and select the export e-commerce logistics market,analyzes competitors and target markets,and proposes E-mail express logistics company faced cross-border e-commerce international express logistics service market positioning strategy,positioning three markets: B2 C mid-end,B2 C low-end,C2 C low-end market,while expanding the positioning of cross-border e-commerce express delivery logistics service market The theoretical system provides reference for other logistics companies to carry out service orientation.