Study On Network Marketing Of Agricultural Products In Xiaoliugu Farm

With the rapid development of network technology,the construction of network infrastructure has gradually been completed.The cost and access problems are no longer the main factors affecting consumers' use of the Internet.It is a reality to use and afford the Internet.At the same time,online marketing emerged as a new marketing method,and gradually applied to the marketing field of various industries.Among them,the wide application in the marketing of agricultural products has brought new breakthroughs in the marketing of agricultural products in China.The current research on agricultural product network marketing is of great significance for expanding the agricultural product market,reducing marketing costs,improving marketing effects,improving the resource allocation efficiency of both the supply and demand sides of agricultural products,and promoting the transformation of traditional agriculture to modern agriculture.This paper takes a characteristic farm that promotes circular agriculture in Xiaogugu Village,Yuanyang County,Henan Province as the research object.Through literature research and field research methods,the basic situation of Xiaoliugu Farm is discussed in detail.Xiao Liugu Farm is in Kawasaki.Under the influence of the celebrity effect of Guangren,the advantage of network marketing has been used to achieve the marketing effect of wide customer group distribution,reasonable product price,high Taobao order conversion rate and fast sales growth.Secondly,the analysis of Xiao Liugu agricultural product network marketing,Xiao Liu Gu farm's network marketing is based on the community(microblogging fan group,WeChat group,qq group)as the core of the network community marketing and the use of Weibo fans to divert customers' electricity Internet marketing of the website of the business website.The use of these two network marketing methods has greatly reduced the cost loss caused by information asymmetry,reduced the logistics pressure on the farm,and brought two-way benefits to customers and farms.Finally,through analysis,it is found that there is a problem in the network marketing of Xiaoliugu Farm whether it can continuously meet the diversified needs of customers,whether it can satisfy the customer experience problem,the security of network payment,the logistics and storage problems brought by the characteristics of agricultural products,and the lack of new ideas in online shops.Wait.Based on the problems existing in Xiao Liu's agricultural product network marketing,this paper puts forward optimization suggestions on moderate expansion of scale,strengthening cooperation between industries,enhancing customer experience,strengthening cooperation with third parties,strengthening network security construction,and strengthening online store brand promotion.