Study On The Supply-side Reform Of Chengdu's Rural Tourism Under The Background Of Holistic Tourism

The heavy life and work pressure has led more and more urban residents to choose rural areas to relax themselves.This has largely made the rural tourism as the modern leisure tourism flourish.But with people's consumption levels are increasing and the continuous diversification of the mode of consumption,the supply of rural tourism has not kept pace with market demand,and the contradiction between supply and demand has become increasingly prominent.As a metropolis in the southwest,Chengdu has rich rural tourism resources and a good foundation for development.However,the same problems exist in the development of rural tourism.Therefore,in order to realize the healthy and sustainable development of rural tourism in Chengdu,it is necessary to deeply understand the market demand,analyze the supply problem,and fully implement the tourism supplyside reform.This paper selects some rural tourist spots in Chengdu to carry out on-the-spot investigations,investigates the needs of tourists and analyzes and collates data.Based on the analysis of the feasibility and necessity of Chengdu's development of rural tourism,the structure of supply tourists is irrational and the problem of low quality of tourism product supply,combined with Zhoushan's experience in developing rural tourism,puts forward measures and suggestions for enhancing the rural tourism supply quality in Chengdu,such as strengthening the brand strategy,promoting industrial integration,and providing all-round services around the concept of holistic tourism to make supply-side reform be further developed.The full text is divided into five chapters.The first chapter mainly introduces the research background and significance of this topic,as well as domestic and foreign research on rural tourism,tourism supply-side reform research and lists the research ideas and specific methods of the paper.The second chapter is mainly related to the use of related concepts and theories.The elaboration and definition provide the theoretical basis for the analysis and research of the following texts.The third chapter is the core part.It analyzes the feasibility of the development of rural tourism in Chengdu,and analyzes the necessity of the rural tourism supply-side reform through a comprehensive analysis of the questionnaire.The fourth chapter analyzes Zhoushan's status of developing rural tourism and provides experience for reference.And it is based on the analysis results of market survey,combined with the concept of holistic tourism,proposes measures to enhance rural tourism supply in Chengdu so as to promote tourism supply for the promotion of the side reform.The fifth chapter is summary,which makes a general summary of the full text.