The Problems And Countermeasures Of China's Export Trade Under The Background Of B2B Cross-border E-commerce

In recent years,China's economy has maintained a medium-to-high-speed growth.In 2017,China's GDP grew from 54 trillion RMB to 80 trillion RMB,ranking second in the world,and contributing more than 30 percent to world economic growth.Such a superior economic environment evokes the emergence and evolution of various trade methods.Among them,the cross-border e-commerce under the B2 B model has become the mainstream.Not only has its own optimization been very fast,it has also affected the development and evolution of China's export trade.Therefore,in order to fully study the impact of cross-border e-commerce on China's export trade,it is necessary to analyze in depth how the cross-border e-commerce will bring changes to China's export trade,and to study the pros and cons of cross-border e-commerce for China's export trade.At the same time,the problems existing in the cross-border e-commerce business development were discovered,and the most representative enterprises were taken as examples to analyze the advantages and disadvantages and propose solutions.This has important implications for the healthy development of cross-border e-commerce and export trade in China.This paper analyzes the status quo using literature retrieval,data analysis and case analysis.First of all,by analyzing the industry status quo,development models and characteristics of cross-border e-commerce,we propose the characteristics of changes in China's export trade industry.We analyze the current business development advantages and difficulties faced by B2 B cross-border e-commerce companies.The development of cross-border e-commerce under the B2 B model can promote the virtualization of China's traditional export trade.B2 B cross-border e-commerce can enhance the flow of information on China's export trade.B2 B cross-border e-commerce can promote the multilateral nature and differentially ways of China's export trade.B2 B model can accelerate the facilitation of China's export trade customs clearance system.Secondly,from a macro perspective,the cross-border e-commerce industry under the B2 B model has problems such as unsound credit evaluation system,cross-border payment loopholes,lagging development of cross-border logistics,and complicated customs clearance.With the case of Alibaba,from a microscopic perspective,cross-border e-commerce companies under the B2 B model have initially established a credit system but the system is not yet sound;a number of financial services have been established,but the payment environment is not secure;online trade is highly convenient,but the competitive environment is poor and customs clearance logistics is difficult.Finally,propose solutions to industry problems.