Research On The Development Of Cross-border E-commerce B2B Export Trade

The world economy has been a sustained growth at a steady rate,but the Brexit,Sino-US trade friction,the Fed’s interest rate hike,the French yellow vest movement(revealing the potential political and economic risks in many European countries),and the increase in uncertainties such as the surge of anti-globalization,giving birth to a negative impact on the global economy.In 2018,China’s total import and export of trade in goods reached a record of 30 trillion yuan.Under the complicated circumstances of the external environment,China has continuously promoted the optimization and adjustment of the foreign trade structure in the trade mode and the developing environment of new foreign commerce.The cross-border e-commerce turnover has maintained rapid growth for three consecutive years and has become a driving force for boosting foreign trade growth.Among them,cross-border e-commerce B2B exports accounted for the largest proportion of cross-border e-commerce exports,closely linking with the majority of foreign trade enterprises,is the best choice for many high-quality brands in China.In 2018,the domestic favoring cross-border e-commerce policies were released in succession.As well as 22 cross-border e-commerce integrated experimental reform regions were added to further promote cross-border trade facilitation construction,replicate the successful experience of the 13 pilot regions established before,and actively explore and expand cross-border e-commerce.The experimental reform regions responded positively,focusing on the relevant links of B2B exports,and guiding the creation of a healthy cross-border e-commerce ecosystem.This paper studies the development of cross-border e-commerce B2B export trade,and takes the cross-border e-commerce Guangzhou integrated experimental reform region as an example.It is expected to provide a theoretical reference for the rapid development of cross-border e-commerce B2B export and supervision departments responding to innovation guidance of the integrated experimental reform regions.Nowadays,most researches on cross-border e-coimmerce focusing on import and B2B export retail,and there are few literatures on cross-border e-commerce integrated experimental reform region.The innovation points of this paper come from research perspective and research coverage.This paper introduces the origins and development of cross-border e-commerce B2B exports,and adopts comparative analysis to illustrate the cost advantages of cross-border e-commerce B2B exports to traditional foreign trade and the scale advantage to B2C export mode.Currently,the bottlenecks of cross-border e-commerce B2B export development mainly lie in the enterprise’s strategic positioning,service maturity,and innovative reform of regulatory ways.After comprehending the background of the establishment of the Guangzhou integrated experimental reform region,the comprehensive index of cross-border e-commerce development was utilized to demonstrate the advantages of the pilot experimental performance in the Guangzhou integrated experimental reform region,summarizing the successful policy practices of the Guangzhou integrated experimental reform region.Finally,five countermeasures are put forward to facilitate rapid development of China’s cross-border E-commerce development.