Research To The Influential Factors Of Concentrated Apple Juice Export Aksu Area

Apples in Aksu area have excellent quality and have long been famous at home and abroad.Based on the good resource endowment of raw materials,the apple juice concentrate industry has developed well in Aksu region,and has been successfully exported to Russia,the United States and the Middle East.However,in recent years,due to various factors,the export of concentrated apple juice in Aksu area is facing more and more competitive situation.According to the development of apple juice industry in Aksu from 2013 to 2017,the factors influencing the export of apple juice concentrate in Aksu were studied,and some countermeasures were put forward to promote the development of apple juice concentrate in Aksu.Based on the comprehensive analysis of the export status,export volume,export price and export market of apple juice concentrate in Aksu area,this paper analyzes the factors influencing the export of apple juice concentrate in Aksu area by using the time series data of apple juice concentrate in Aksu area from the first quarter of 2013 to the fourth quarter of2016.The countermeasures to promote the export of concentrated apple juice in Aksu area are put forward.In this paper,it is found that the export market of apple juice concentrated in Aksu is mainly Russian,and the dependence on the single market is relatively strong.Thanks to the continuous growth of export volume and steady increase of price in recent years,the total export value of apple juice concentrated in Aksu shows continuous growth.Russian juice self-sufficiency rate is very low,and the customs approval of juice drinks is relatively easy,but concentrated apple juice market competition is more fierce,there are political risks,economic risks,social and cultural risks and other market risks.Empirical analysis shows that the current export volume of Apple concentrate in Aksu area is affected by many factors,among which there is a long-term linkage between the export price of Apple concentrate and Apple concentrate in Aksu area.The countermeasures proposed in this paper are that Aksu region should increase market expansion,avoid dependence on the single market,strengthen the linkage between government and enterprises,improve the guidance of government support to enterprises,strengthen quality management and brand building,improve product differentiation level,strengthen cooperation between silver companies and improve the strength of export enterprises of concentrated apple juice.