Huawei's Cloud Computing Business Development Strategy Research

With the evolution and development of Internet technologies,Information Communications Technology(ICT)has been gradually penetrated into every aspect of daily life and work.New ICT technologies,such as IoT,Big Data,artificial intelligence,and block chain,are emerging,driving the digital transformation of the entire society.Cloud computing provides the base support and infrastructure for these technologies.At present,cloud computing quantity is a significant indicator for digital economy development.Various countries in the world have staged a series of fostering policies and safeguard measures for cloud computing to promote the development of the cloud computing industry.The current market of the cloud computing industry has been initially dominated by several vendors,but overall it still demonstrates strong momentum.Cloud computing is gradually penetrating from the Internet industry to the traditional industries.From the perspective of market requirements and technologies,the growth of cloud computing will be further accelerated in the years to come.As an ICT vendor,Huawei has gradually reached the bottleneck of the carrier business.Although the consumer business has maintained a rapid growth in recent years,its characteristics determine that the current growth cannot guarantee long-term prosperity.Although cloud computing is rooted in the Information Technology(IT)field,this newly-emerged technology is invading Internet enterprises and gradually grabs more dwindling market share in the traditional ICT industry,posing a threat to the core services of carriers.As a result,the declining growth and profitability of carriers reduce the investment in equipment,which also has a detrimental impact on Huawei's advantages in the carrier business.It is a must for Huawei to seize the opportunity of developing cloud computing industry in the present fast-developing era,and build its competitive edge in the cloud computing industry chain to explore new business growth possibilities.This document explains the theoretical knowledge along with tools and methods that involved in the strategic management.The PEST analysis is leveraged to analyze the policy,economic,social,and technical aspects of the macro environment of cloud computing.In order to identify opportunities and threats in the external environment facing Huawei cloud computing,the five-force model is used for the in-depth discussion on the status of suppliers,purchasers,new entrants,substitutes,and competitors in the cloud computing industry.Considering IT industry characteristics,this document analyzes the business actions of key procedures in Huawei R&D,sales,and service aspects based on the value chain methodology.In addition,this document also discusses Huawei's technical resources,human resources,capital resources,and brand resources according to the core resource theory.Based on Huawei' s internal environment,Huawei's strengths and weaknesses in developing cloud computing are identified.Moreover,this document applies the SWOT analysis to make strategic choices for Huawei in developing cloud computing services;generate related diversification strategies to enter the cloud computing industry,and provide differentiated products and solutions to quickly occupy the market.At the end of this document,Huawei's strategy implementations in terms of brand image,products,solutions,sales and services are analyzed,along with the strategy implementation assurance in aspects of organizations,funds,and cultures which renders support for the achievement of strategic goals.In summary,combing theory and practice and through the research on Huawei cloud computing service development strategy,this document explores how enterprises can make full use of their advantages and seize industry development opportunities to deploy and develop services.This document provides references for other similar corporates when entering new industries.Meanwhile,the in-depth analysis of the macro and industry environment of cloud computing also can be referred to when enterprises are willing to enter the cloud computing industry.