Exploration On The Personalized Marketing Path Of Agricultural Products Under The C2C Platform Model

From the beginning of the century,since the information revolution to society in all areas of life have brought great changes,agricultural production activities as an important component is unprecedented attacked.Traditional agricultural production and sales Pattern,has been unable to adapt to the needs of modern life.Consumers' aesthetic and consumption is changing towards personalization.At present,under the background of C2 C platform mode,personalized marketing is well known to the public.With the development of economy and society and the continuous improvement of consumers' living standard,there is a great change in customer demand and consumption pattern.Consumption has also been transformed from the popular consumption of the past to personalized consumption.With the continuous enrichment and increase of agricultural products and products,the competitiveness of merchants is increasing,and consumers can choose more and more agricultural products.At this time,personalized marketing is particularly important.This paper is based on C2C platform mode.Methods of literature,case analysis and qualitative research were adopted.This paper expounds the importance of personalized marketing and analyzes the difficulty of implementing personalized marketing in the mode of C2 C platform.Taking the fresh fruit of taobao as an example,with relevant data as the theoretical support to puts forward some suggestions for the implementation of personalized marketing of agricultural products in C2 C platform.In order to enable the farmers to play their unique advantages in the increasingly fierce market competition and to meet the growing demand of consumers.It is expected that agricultural products will occupy an irreplaceable position on the Internet platform.