The Research On Fresh Fruits And Vegetables Agricultural Products Logistics Mode Optimization Of ChangSha

Agricultural products logistics connects production and consumption, which not only can solve the problem of effective supply of agricultural products, but also can better meet consumer demand, and in turn to guide the development of agricultural production. In recent years, our country has pay more and more attention to the circulation problem of agricultural products like fresh fruits and vegetables, how to scientifically construct efficient logistics supply mode of agricultural products like fresh fruits and vegetables, how to reduce loss and logistics costs of agricultural products like fresh fruits and vegetables, how to improve the food safety, how to perfect the logistics efficiency of agricultural products like fresh fruits and vegetables, all of these problems are need to be solved urgently. Changsha’s agricultural resources like fresh fruit and vegetable is rich, which is one of the important agricultural production base in Hunan province, now the agricultural products like fresh fruits and vegetables in Changsha has developed to a new stage, but the logistics development of agricultural products like fresh fruits and vegetables is relatively backward, some agricultural products can not realize "smooth flow of goods" and "best value of goods", which seriously hindered the farmers’ income and rural development. How to improve the commodity rate of agricultural products like fresh fruits and vegetables in Changsha, how to shorten the logistics time of agricultural products like fresh fruits and vegetables, how to optimize logistics mode of agricultural products like fresh fruits and vegetables in Changsha, above these are particularly important.The Paper with the aid of SWOT analysis method,This thesis is addressed the topic of "The research on logistics mode optimization of agricultural products like fresh fruits and vegetables in Changsha".Through the analysis of ChangSha the fresh fruits and vegetables agricultural products logistics development present situation and the analysis of development strategy,Changsha fresh fruits and vegetables agricultural products logistics mode optimization countermeasures are put forward.Firstly,through consulting, collect and organize the domestic and foreign scholars about fresh fruits and vegetables logistics of agricultural products related concepts,studied the domestic and foreign scholars about the third profit source of fresh fruits and vegetables agricultural products logistics theory, industrial organization theory, circulation channels on the basis of the theory and the theory of agricultural products supply chain,Summarizes the domestic and foreign scholars about fresh fruits and vegetables method in the research of the development of the agricultural products logistics and research achievements.Then analyze the current situation of the development of fresh fruits and vegetables logistics of agricultural products in ChangSha city,Changsha city was introduced in detail the current characteristics of four kinds of fresh fruits and vegetables mainly agricultural products logistics mode, the advantages and disadvantages.Then the fresh fruits and vegetables logistics of agricultural products in ChangSha city internal strengths, weaknesses and external opportunities and challenges for strategic analysis,In ChangSha fresh fruits and vegetables in the development of agricultural products logistics and puts forward the strategic choice.At last,according to the ChangSha city the advantages and disadvantages of existing fresh fruits and vegetables mainly agricultural products logistics mode,the SWOT strategic analysis,The United States, Japan, the Netherlands advanced experience of fresh agricultural products logistics mode,it puts forward the countermeasures on how to optimize the logistics mode of agricultural products like fresh fruits and vegetables in Changsha from the macro-level and the micro-level.