Study On Development Mode And Development Strategy Of Ecotourism In Pingtan Island

Island tourism attracts tourists with its natural ecological landscape and unique cultural landscape.It has gradually become a gathering place for tourists in recent years.Reasonable planning,reasonable use of resources,and steady implementation of the island's tourism brand products,and as a basis to fully promote the economic and social benefits of island tourism growth,the introduction of a new concept of tourism product development and operation in order to truly realize the health of island tourism,long-term,stable development.This article is divided into four parts to discuss the development of Pingtan Island eco-tourism development model and development strategy.Through the collection of documents and visits and investigations in the field,the current situation of the development of island tourism was introduced,and its practical significance was explored.The relevant concepts and theories of the research were summarized and elaborated.At the same time,it summarizes the current research progress of island tourism,including the impact of island tourism on society and economy,the impact of island tourism on the environment,the sustainable development of island tourism,and the development model of island tourism.Based on the theory and the development of island eco-tourism research,based on the development status and resources of Pingtan eco-island tourism,using SWOT analysis theory,the paper analyzes the advantages,disadvantages,opportunities and threats of Pingtan Island eco-tourism.The advantages of Pingtan Island's tourism location,resources,and policies are summarized;the disadvantages such as the fragile island ecosystem,obvious seasonality of tourism,and single products are summarized;and opportunities such as high tourist temperatures in the island tourism market and promising traffic development are overcome;Tourism products and other threats.Using the SWOT analysis matrix,the development road of Pingtan Island eco-tourism was summarized and analyzed.Based on the principle of giving full play to advantages,overcoming disadvantages,taking advantage of opportunities,and eliminating threats,the comprehensive SWOT analysis matrix,combined with the actual development of ecotourism in Pingtan Island,proposes the strategic objective of sustainable development of Pingtan Island tourism.On this basis,the development model of Pingtan Island eco-tourism was explored,and the development model of Pingtan Island eco-tourism was proposed as a comprehensive development model.Based on the SWOT study of Pingtan Island eco-tourism and the study of island eco-tourism model,this paper puts forward the development countermeasures of Pingtan Island eco-tourism.The establishment of the Pingtan Island eco-tourism industry circle will establish an eco-tourism development model based on the island-related oceans,island forests,and fisheries agriculture and culture.On the basis of summarizing the layout of the general ecotourism space,the "one core,two axes,three four points" Pingtan Island ecotourism space layout was proposed.Finally,summarizing the development strategies of Pingtan Island eco-tourism,such as playing the leading role of the government,implementing the strategy of the international tourism island;optimizing the environment,increasing brand power and competitiveness;and developing eco-tourism and sustainable development.Based on the above research,in order to promote the development of Pingtan Island eco-tourism..