Research Of Development Strategy Of Tourism In Pingtan Island

At present, the island has become one of the most attractive tourist destination. Known as the "Thousand Island County" reputation, the island is located in the eastern part of Fujian Province, the sea is on the opposite side of our country Taiwan, the island of Pingtan has richly endowed by nature natural landscape and tourism resources, but due to a late start, the lack of unified planning. The development of tourist attractions is not full, single structure of tourism products, the lack of basic facilities, the service level is low, resulting in the island's visibility and influence to do more, compared with foreign island tourism resources there is a great gap. In order to better promote the development of the island of Pingtan, according to local conditions on the basis of the existing resources of The development of science, in order to protect the ecological environment based on the principle of island tourism, build quality, to maximize the social benefits and economic benefits to the development of tourism products, the real concept of operation, ensure coordination, Pingtan Island Tourism Health and sustainable development.Through the combined method of theory and practice, first introduced the development of island tourism based on the basis of island tourism at home and abroad research status and development mode. Analysis of Pingtan tourism infrastructure system including advantages, disadvantages, opportunities and challenges. The summary of the successful experience of island tourism development. To reveal the existence of the island tourism development opportunities and development problems, put forward the idea, Pingtan island tourism development including the goal, principle of development, market analysis, product design, layout positioning, development countermeasures and measures.The development of Pingtan island tourism resources the author summarized, island tourism resources is one of the most popular nowadays society's tourism resources, not only because of the island tourism resources with unique characteristics, or because people through the island tourism inner pressure release, Pingtan island as the island tourism resources, tourism resources development has some advantages and disadvantages in the island, the advantages and disadvantages are based on the natural conditions, so these factors are interrelated, but also mutual transformation. In addition to Pingtan Sea Island as the island tourism resources, it also has a general theory of island tourism resources, according to the The tourism development of Pingtan Island, the island of Pingtan tourism resources management is gradually formed certain patterns, although this model still have some defects in the development of tourism market and customer space layout, there will still be some imbalance, but will not affect the development of tourism resources of Pingtan islands and the corresponding solutions are put forward in this paper is developed on the development of Pingtan island tourism resources.