Courtermeasure Research Of Pingtan Island Tourism Development Basing On SWOT Analysis

With China's sustained and rapid development of tourism industry,island tourism,as an emerging tourism form,because of its uniqueness and depth of experience,it brings attention and welcome by more and more tourists,it becomes the new consumption hotspot of tourism market.Pingtan is the fifth largest island in China,the largest island in Fujian,for the superior geographical condition and rich in tourism resources,we have good material foundation and broad space to develop tourism industry.In recent years,along with the national development strategy deepened,Pingtan island tourism development ushered in a rare historical opportunity;But due to the late start,low starting point,the industry foundation is weak,the Pingtan island tourism development still faces a series of difficulties and challenges.This paper uses SWOT analysis method,supply concrete analysis both internal and external factors of the Pingtan island tourism development,corresponding constructive Suggestions and countermeasures,hoping to to promote pingtan island tourism development and the international tourism island construction.This topic is divided into five chapters:the introductory part introduces the background of topic selection and research significance,the literature review of island tourism,the method of research,and the innovative place.The second part introduces the basic theories related to the topic and explains the related concepts and theories of island tourism,and provides corresponding theoretical support for the tourism research of Pingtan island.The third part discusses the general situation of Pingtan tourism resources,the development results and existing problems in recent years.In the fourth part,use the SWOT analysis to analyze the advantages,disadvantages,development opportunities and external threats of the tourism industry in pingtan island.The fifth part aims at the actual situation of tourism development in Pingtan island and puts forward the specific strategies and countermeasures for speeding up the tourism development of Pingtan island.