Research On The Transformation And Upgrading Strategy Of Garment OEM Company C

China’s economy began to reform in 1978,after 40 years of development to the present 2018,the GDP is the second of the world,foreign exchange reserves over three trillion dollars,the urbanization rate of more than 58%,people disposable income doubled several times。However,in our country,over the past 30 years of rapid economic growth is mainly by virtue of adequate labor,land resources,raw materials and other advantages of cheap,low technology to the production network of labor-intensive industries embedded into the world,providing products processing trade for developed countries,export-oriented economy’s dependence rely on foreign markets.With the development of economy,China is on the way to high-income countries,various factors of production cost and greatly increasing,and the RMB appreciation,the manufacturing sector is gradually losing price advantage,product design and brand operation is seriously insufficient,the meager profits of manufacturing enterprises,is facing a huge crisis.Both the academia and the government departments are actively encouraging,guiding the transformation,and upgrading of manufacturing industry,from "made in China" to " China creation"。Reviewed and combed the domestic and foreign various research documents about the transformation and upgrading,of the relevant theory,path,strategy and plan and so on,combined with the characteristics of garment OEM industry,according to the specific situation of company C。Based on resource theory,the global value chain theory,smile curve theory and the core competence theory,small enterprises business growth theory and development theory,with the environment analysis,five forces model,SWOT analysis tools,use literature analysis,case analysis and qualitative analysis,analyzed production and management problem,labor problem,marketing problem,profits lower and lower,financial pressure and other issues,so as to make the transformation and upgrade strategy of company C。OEM expands strategy,brand strategy,the personal customization strategy,e-commerce marketing master strategy,transformation and upgrading to the high value-added link of the product。And it also provides personal suggestions for the transformation and upgrading of the similar company to C.