Research On Pricing Strategy Of OEM Enterprises

With the Chinese gradually to the world manufacturing center in the direction of development,China born(OEM)a large number of manufacturing enterprises,especially in our country,the machinery manufacturing industry is still the largest industry,most of the machinery manufacturing enterprises are in small scale,backward management level,technical level,resulting in slow updating of product quality is not high,the added value of products,poor economic efficiency,increasingly fierce competition.In order to improve the product performance of enterprises,it is necessary to strengthen product innovation and development,and focus on marketing,products sell better,enterprises can get better development,and design the reasonable pricing strategy for products,optimizing pricing measures,and is the center link of marketing.In the background of market driven Internet plus and the supply side reform wheel under the traditional cost plus based on the analysis and study of the pricing strategy and pricing model and pricing management scheme,hoping to do some suggestions on pricing strategy of machining foundry enterprises,through analyzing the external environment of the enterprise(industry status,market situation,competition situation,raw material supply status)and enterprise situation(product characteristics,customer characteristics)two factors were analyzed,through data analysis and empirical research,suggestions for improvement summarized P pricing mechanism.This research mainly adopts literature research and case analysis,in the following order gradually discussion:first,facing paper machinery processing industry OEM enterprises external market conditions and operation status,and further clarifies the company's P five series of products,as a basis of further discussion;second,through the pricing strategy of P company as an example,expounds the existing problems in the design of pricing strategy and its causes;third,according to the characteristics of the products of P company and the market,put forward the corresponding product pricing strategy;fourth,improve the pricing mechanism,put forward P company to optimize and improve the methods and ways;finally,we implement security mechanism pricing strategy.Through the research of P company to develop,optimize and implement product pricing strategies,standardize the enterprise's business development,suggesting that pricing strategy suitable for the current development needs of the company also has a certain reference for the same industry enterprises to develop and optimize the product pricing strategy.