Company A Product Pricing

Pricing is the price meaning,the enterprise want to in the fierce market competition to achieve their own goals,win customers,improve market share,according to the changes of the market to seek truth from facts,through flexible and objectively make active response to market competition enterprise product price.Therefore,pricing is very important for the survival and development of enterprises.As A company of the sale of cars in Saudi Arabia,the product quality and credit guarantee is its competitive advantage,and the price is high,low recognition is its competitive disadvantage,therefore,with the help of marketing in the pricing strategy of A company's products,the accurate and reasonable price,and develop A set of perfect product pricing management strategy is very necessary.Due to the development of the enterprise can be divided into different stages and in different stages of enterprise development,has changed the face of internal and external conditions,the enterprise's external environment and enterprise has its own advantages and disadvantages will be different The different stages of change will affect the enterprise product pricing management strategy formulation and implementation,which directly affect the enterprise of foreign business revenues,so enterprises in the management strategy will be taken for the product pricing adjustments with the enterprise development continuously updated,make it become a dynamic process.In this study the formulation and implementation of A company product pricing strategy as the research object,through to the enterprise external environment and their own situation,and many other elements of the analysis,after the comprehensive consideration of its product pricing strategy put forward the improvement measures,and puts forward Suggestions for the guarantee of pricing strategy.The research contents of this paper mainly include the following aspects:The first part:analyze the purpose and significance of the research,and lay the foundation for the research of product pricing strategy and method of company A.The second part:systematically elaborates the enterprise pricing method and pricing strategy.The third part:the development status of company A and the analysis of its disadvantages.Part four:study and analyze the problems of company A in pricing strategy and execution.The fifth part:pricing management for A company to design and put forward the guarantee mechanism of pricing strategy is put forward about the pricing strategy,and the strategy implementation process,and need to rely on the tools are put forward.