The Research On Reason And Countermeasure Of The Flower Industry Of China

With the rapid development of economy, people's economic conditions improved constantly, the request on spiritual and substance life is put forward higher than before, especially on the living environment, puts forward a higher request, and flowers not only bring beautiful enjoying, but also can purify the air, sterilize the environment, reduce the temperature, and cut noise, so flower industry have very wide development space. so that research on the development of flower industry has very important theoretical and practical significance.In this paper, firstly, according to the requirements of five competitive forces model potter, develop-mental potential competitors from within the industry in threat, replacement, and suppliers and purchase threat to bargain price in five aspects ability were analyzed。And then I analysis it with SWOT, and concludes the advantages, weaknesses, opportunities and threats of ours flower industry。Through systemic analysis of the development of flower industry in China, some problems exist in the following aspects:firstly, the production management, management of extensive low production efficiency. Secondly, technology, production technology of low degree of specialization and the small production scale. Again, in marketing and distribution channels exist unblocked and no the imperfect network marketing. Then, in the low level of consumer spending is still a problem. Finally, on the market, existing malign competition.Based on the above analysis, the author thinks that will promote the all-round development of the flower industry in China can take the following measures:to strengthen management and professional talent training, establish the powerful technological support system, and promote sound development of the logistics marketing system, strengthen the propaganda positive change consumer concept, strengthening the government regulation and support. the propaganda positive change consumer concept, strengthening the government regulation and support.