Research On Development Strategy Of Shandong Haike Chemical Group Ltd.

Enterprise strategic management is a powerful tool to improve the level of enterprise management system and competitive ability.Shandong Haike Chemical Group is a large comprehensive chemical enterprise.In the face of China’s chemical industry structural change reveals the opportunities and challenges,how to define their own strategic positioning and to develop a clear strategic plan and the long-term development has important significance.Based on the domestic and foreign various enterprise strategy theories and the development course of the full study,this paper introduces the related theories of strategic management.Through the integrated use of Michael Porter’s five competitive forces model,SWOT analysis method and Boston matrix model of a variety of strategic management tools,to take Haike group as an example,from the group’s own development history,environmental factors,the characteristics of the industry and product competitiveness,launches the concrete analysis.Chemical enterprises are facing the external environment,industry environment and enterprise capabilities and resources in internal conditions is expounded,and illustrates the Haike group in the current development process in the face of opportunities and threats and their advantages and disadvantages.Using three levels of strategic principle,put forward Haike groupoverall strategic positioning layer through the analysis of the business combination mode.Under the guidance of the company’s strategy,the paper puts forward differentiated business strategy.Finally,fromthe human,marketing,research and development and other aspects,point out the function of the protection strategy.