The Research Of Improvement For New Product Development Process Of BG Company

With the continuous progress of science and technology,and market economy development,economic globalization has gradually affecting all walks of life.The rapid development of China's auto market,the market has great potential.Many large domestic and foreign car companies and large auto groups have fierce competition for China's auto market,which makes automotive industry OEMs and auto parts enterprise levels facing tremendous competitive pressure,it is in this environment produced a large number of new product development,However,the results of research and development of new products,half of success is half unsuccessful,analyze the reasons for this situation,there are many problems appeared in the new product development process management.This paper mainly to BG company's the practical application of spiral bevel gear of new product development process for the study,firstly analysis new product development processes reflect the questions about BG company now applications.Mainly in the new product development process organization and coordination capacity is relatively low,the lack of feedback processes and evaluation phase,the lack of detailed implementation of standards and unclear authority is unknown,poor process flexibility,process planning and practice combined inconsistent.To solve these problems then selected using the BPR theory.Improve the previous development process.BPR theory refers to the process as a guide organizational change carried out in order to establish compliance with the actual business,to enhance the competitiveness of process system.Start-up phase of the new product development process management,including the design phase,process planning stage,prototype manufacturing stage,knot stage,the use of the theoretical approaches is optimized separately.Finally,five safeguards to achieve the desired results.Includes building a matrix organization,the establishment of performance management mechanisms and incentives to strengthen the management team-building process,strengthen risk control processes,continuous optimization of management processes which.Through the optimization of spiral bevel gear new product development process,it is desirable to improve BG company new product development efficiency,improve the quality of company's new products,reduce the risk of company's new product development,by optimizing the development process to ensure the company's core competitiveness.