The Research On The Process Of Automobile New Products Development

With the rapid development of Chinese automobile manufacturing industry in recent years, how to develop high quality new products has become the key for the auto parts suppliers. The success for the development of new product is the key factors for enterprise's competitiveness. On the contrary, the delaying of new products development will come to be the great loss in costs, technical inputs, etc and greatly affect the OEMs corporate brand recognition, thus the crisis is near. Therefore, the process of new product development is the most important, and have an impact on cycle, quality, development costs and others.The existing process of new product development is a mature development from the Europe and America. In the learning process, there are some shortcomings in meeting the actual needs, or wasting resources for lacking standardization, or some redundancy and non-value added processes for the domestic enterprises.The essay is concerning about the example, Shanghai HT Automotive Parts Co., Ltd. Within the external environment, operational status of new products development, system status and the problems in-depth research and analysis, it adopts these ideas and theories in the existing process management, project management, satge-gate theory, and combines with concurrent engineering management thinking in the business process reengineering and optimization of in-depth study. In the process optimization, taking shape a new avenue management based on concurrent practices is beneficial to improving enterprises competitiveness, and shaping the brand image.