The Feasibility Research On Automobile Lamp With Package Production Projects Of Company C

In recent years,the automotive market is developing rapidly.Now the car ownership is popular in China.With the rapid rise of new energy cars,auto-driving cars,Internet + cars and other new vehicles,the automotive market demand for long-term space.Auto parts market also showed strong momentum of development.Company C is a innovative manufacturer of automotive lights which is committed to the long-term development of professional products.Sales of products have been increasing year by year.But because the company location is far away from the main sales market,it is a disadvantage to reduce transportation costs and supply risk.So the company intends to build a new branch in the A city,and proposes the car lamp with package production project.Due to the huge amount of investment and long investment recovery period,it is urgent to analyze the feasibility of the project in order to prevent the mistakes and reduce the investment risk.Based on this background,this article demonstrates the feasibility of the project from the following aspects.First of all,combining with the information of enterprise and the market environment,we analyze the demands of product market.And then we analyze and extract the market position of C company's products,summarize the competitive advantages of enterprise,and put forward feasible marketing strategy.From the perspective of market demand,we evaluate the necessary of the implementation of the project.Second,with enterprise data and analysis of the products,technology,construction and fuel supply programs,we estimate whether the project is feasible or not from the view of technical.We estimate the investment of the project with analyzing of sales revenue,cost,cash flow and other financial forms.From the economical view we mainly analyses the project payback period and financial internal rate of return,and have a feasible conclusion.At last,after the risk analysis of the project,we carry out the risk of project implementation,and we judge the environmental impact and social impact of the project.We estimate the feasibility of the project from the project implementation risk and social impact.The conclusions of feasibility analysis from the above,C company car lamp with package production project demands strong in the market.With an outstanding advantage,the right construction time,the technical feasibility,the strong profitability and adequate social benefits,the project is feasible.