The Establishment And Study Of The E-commerce Platform For Cotton In Shi Hezi Agricultural Area

Since 1990 s,e-commerce as a new marketing tool,has brought a qualitative leap to the sales of industrial products,and the electronic commerce of agricultural products has emerged as the times require.The party's 18 report that "adhere to the country's infrastructure construction and social development focusing on rural areas,to further promote the new rural construction and poverty alleviation and development,production and an overall improvement in rural living conditions,efforts to increase farmers' income and maintain sustained and rapid growth of farmers' income." 2015,the central document No.1also stressed that the focus of future development of China's agriculture is "increase the intensity of reform and innovation to speed up the construction of agricultural modernization," pointed out the need to "innovation circulation pattern of agricultural products,to carry out e-commerce into the countryside comprehensive demonstration".The e-commerce of agricultural products is special tools and platforms,the agricultural production,marketing,management,and other aspects of the introduction of e-commerce system,using Internet connectivity,and to achieve fast and safe agricultural product trade and monetary payment.The development of e-commerce of agricultural products,not only to accelerate the circulation of agricultural products supply and demand information,solve the problem of slow-moving,to shorten the industrial chain,reduce the circulation cost,improve the income of the farmers,improve the price mechanism in the market of agricultural products.Cotton is one of China's major agricultural products,cotton of agricultural area of Shihezi in Xinjiang,in the country occupy a pivotal position plays a advanced exemplary role.Construction of platform of business affairs of electron of cotton in Shihezi Agricultural Area,not only can promote its industrial development,also can drive the whole of Xinjiang's cotton industry integration and optimization,for the development of agriculture of Xinjiang bring new opportunities.In this context,this study first production situation of agricultural area of Shihezi cotton were analysis and research,based on the economics principle,the analysis of the subject of the purchase and sale of cotton in the cotton sales in the process of distribution of interests,and find out the problems existing in the agricultural area of Shihezi,the development process of the cotton industry.Then through analysis of electronic commerce mode of agricultural products and agricultural products of our country electronic commerce in the development process of existing obstacles,then a full range,multi-level,systematic look at the emerging business models,combined with the agricultural area of Shihezi cotton positioning,put forward two kinds of mode of electronic commerce development in this area,suitable to: to and construct the framework of e-commerce platform,based on proposed speeds up the policy suggestions of the cotton in the development of electronic commerce,trying to through system analysis to point out the direction of the development of agricultural area of Shihezi cotton electronic commerce.