Research On The Status And Development Countermeasures Of Songyang Tea Industry

Tea industry is a traditional agricultural industry with Chinese cultural characteristics,and it is a green sunrise industry with bright prospect.The tea has a long history in Songyang county,which has formed a scale in the history of The Three Kingdoms,which has become a reputation for tea production in the Ming and Qing dynasties.The tang dynasty has become a tribute,and in 1929,Songyang tea won the first prize of the west lake expo [2].In recent years,through the implementation of the tea industry chain all development projects,Songyang has firmly established itself as one of the national top ten tea industry county,known as the ecological green tea of the township,"ecological green tea first county in zhejiang province","center" of Chinese green tea.In order to further expand Songyang tea industry development,increasing farmers' income,realize the big county of tea to tea strong county,you must get good development pattern based on the current orientation,problem oriented,analysis and research on Songyang long-term development countermeasures of tea industry,the industry structure adjustment and industrial development layout of the overall layout and planning,the "Songyang model" for tea industry,in the long-term development countermeasures to guide Songyang tea industry of the whole industry chain promote development by leaps and bounds.This paper first discusses the background and significance of the research,that the tea industry as a pillar of the local agricultural industry,countermeasures for the development of the tea industry has very important practical meaning to study,but also has a certain theoretical value for the research on the development of tea industry in the county.This paper is divided into six parts:The first part,the introduction part,mainly introduced the background,purpose,significance,research status and research methods and research content,focusing on the development of tea industry at home and abroad on the research about the content of the review.The second part,the industrial development related basic theory research,development of related concepts based on the tea industry,to study the theory of growth pole theory,competition theory and new development of industrial development,which lays the theoretical guidance for the following empirical research and development Songyang county tea industry.The third part,based on the development of tea industry in Songyang County Based onthe current situation,from the analysis of industry scale,market,brand building,industrial processing,management and other aspects of the government of Songyang county tea industry to conduct a comprehensive system;The fourth part,according to the above analysis of the current situation of the development of tea industry in Songyang County,in-depth exploration of the existing problems and reasons of Songyang county tea industry development,in order to make cohesion countermeasures below;The fifth part is from the integration of resources,economies of scale,enterprise regional brand publicity,the tea industry brand culture construction,sales network construction,policy support and market management,fully explore the countermeasures to promoting the development of tea industry in Songyang county.The sixth part,conclusion.