An Investigation Into The Management Tactics Of Beadhouse Of Beijing Golden Tide Group

The data indicated that in 2014,old people made up 22.6 percent of total population in Beijing.So,Beijing has entered the aging society.The task of build Socialized Old-age Support System will be much tougher than before.In order to advance the Elder Support System in our country,the government has undertaken a series of encourage and support activities.For example,vigorously develop Home-help services?community services and organization services to attract social investment.As a traditional state-owned enterprise which always goes deep into the common people,paying close attention to the people's livelihood,Beijing Golden Tide Group set up the first elders' service organization.This assignment investigates first,how Beijing Golden Tide Group catches the opportunity of elder service market while putting their advantages to the best use.Second,do research on market positioning and development trend of Beijing Golden Tide Group.Chapter three focus into supply and demand between target group and elderly service market.In addition,this section present the research conclusion——The supply falls short of demand.Chapter four introduce the management and development model of nursing home of Beijing Golden Tide Group in a comprehensive way.On the other hand,combining with the actual situation of enterprises,the external macro-circumstances,industry environment,internal micro – circumstances,business activities,profitability,competitive advantage and disadvantage of Beijing Golden Tide Group will be detailed analysis.Then,practical problem in actual operation of the firm will be discussed.At last,Chapter five determining market position of Old-Age Care Institutions in Beijing Golden Tide Group and puts up some advices on quantity and quality.