Study On Sustainable Development Strategies Of Sinopec Shengli Geologging Company

Mud logging is the most basic technology in oil and gas exploration and development;it is the most timely and most direct means of evaluation of oil and gas reservoir.It can monitor drilling data in real-time,forecast abnormality of drilling engineering in time,ensure the safety of drilling operation.Mudlogging is well-known as the eyes of exploration and development,the adviser of drilling safely and the maincenter of information transmission.After more than 30 years of development,Shengli Geologging Company(hereinafter referred to as slgc)continues to expand the economic scale and market size,but the development speed is generally slow down in totally.The industry of Mudlogging has been entering in a mature stage in overall way.The growth rate of market is not high,and the ability of profit gaining is declining.With the rapid and sudden change of the petroleum environment and rapid development of drilling technology,SLGC will face new challenges.This paper summarizes the current situation of the domestic and foreign research on sustainable development strategy,sustainable strategic theories,using Potter’s five forces analysis,SWOT analysis and other methods,using the sustainable development strategy of international famous Oilfield Service Corporation as reference,combining the method of the systematic comparison and analysis,through analysis to the internal and external environment of SLGC and comparative analysis to its opponent in the same industry,analyzes the advantages and disadvantages of SLGC,make clear the certain environment SLGC lives in and the opportunities and challenges SLGC faces,and definite the sustainable strategic choice based on discuss and analyze the requirements of sustainable development strategy of SLGC with a new perspective and SWOT analysis.Determine the selection of SO market development strategy,supplemented by ST innovation driven strategy and talent strategy,consider the WO strategy of informatization and WT strategy of cultural brand,find a clear target of the SLGC’s future sustainable development.In order to ensure the effective implementation of the strategy,the detailed implemented content and safeguard measures of the sustainable development strategic for SLGC is formulated.