The Research Of Qingdao Household Appliance Manufacturing Industry Transformation And Upgrading

In recent years,China's economic growth is slowing and coming to a new period which economy is transforming and adjusting.However,as a kind of traditional industry in China,the situation of excess production for home appliance manufacturing capacity is becoming worse and worse,we can even found that the production and output value of some products present a negative growth.At the same time,as the north's largest home appliance production base,Qingdao home appliance is also presenting a lot of problems.Such as the proportion of traditional products is a relatively large in the product structure,Small home appliance enterprise development lag behind,low profit margins in product production,the household appliance industry chain is not complete and so on.In order to promote Qingdao household appliances industry for the further development,accelerate the industrial transformation and upgrading is imminent.Firstly,using the domestic and foreign research,this paper provides a review by combining with the serious situation of the transformation and upgrading of appliance manufacturing.Secondly,through the analysis about the present situation of Qingdao home appliance manufacturing industry development,know that the mainly problems is the products in a lower level,the market competition is intense,the enterprise development disparity,and low level of cooperation between enterprises.Again,analysis of Qingdao home appliance manufacturing policy,economic,market,technology environment,find the external causes,combined with the internal problems,find out the direction and path of household appliance manufacturing industry transformation and upgrading,provide the macro guidance for Qingdao home appliance manufacturing industry transformation and upgrading,build the transformation and upgrading comprehensive index and using empirical analysis methods to analyze the influencing factors of Qingdao household appliance manufacturing industry transformation and upgrading,clear the specific ways and means for Qingdao home appliance manufacturing industry transformation and upgrading.Finally,from the two angles of Qingdao household appliance manufacturing industry transformation and upgrade,put forward the targeted countermeasures and measures.