Research On Marketing Strategy Of Nippon Express (China) Co.,Ltd.

The rise of modern logistics industry,so that Chinese goods going out,but also to foreign goods into China,which is the rise of international logistics background.In an increasingly competitive environment at home and abroad a bad situation,the Nippon Express(China)Co.,Ltd.as the pressure in the Japanese joint venture international logistics enterprises are facing more urgent need in a tough market environment,exploration,summed up an effective marketing strategies to gain competitive advantage.Based on the full study of domestic and international logistics marketing literature and theory,combined with Nippon Express(China)Co.,Ltd.marketing status quo,using PEST analysis method Nippon Express(China)Co.,Ltd.macro environment and the competitive environment of the industry analysis,further towards Nippon Express(China)Co.,Ltd.resources for analysis,the final SWOT analysis,the J Nippon Express(China)Co.,Ltd.strengths,weaknesses,opportunities and threats meta-analysis,and then propose the Nippon Express(China)Co.,Ltd.marketing strategies and safeguards.