The Study Of Direct Live Marketing Of MISS Fire Network

As a new media broadcast network concept gradually spread into people's lives,its real-time,interactive and deeply attracted more and more consumers,has become a low-cost and effective means of marketing,more and more enterprises begin to realize the important and effective network broadcast media.In Internet plus background,through the network platform to achieve the purpose and effect of live media marketing communication,the original marketing theory combined with the new means of marketing,marketing to explore new methods and means.Broadcast network marketing as a new marketing channel and marketing mode,to modern electronic platform,has been accepted and loved by consumers,for businesses,marketing network broadcast can better utilize the existing resources,save marketing costs,improve the quality of marketing.Network marketing can broadcast real-time consumer show business products,reply to the consumer questions and concerns,changed the old enterprise and consumer interaction poor situation,understand the product and the enterprise can help consumers better,enterprise marketing area,marketing object derived greatly,related information and activities of enterprises also the first time for consumers to understand the consumer,enterprises have a more intuitive understanding,but also through the interactive way to put forward opinions and suggestions on the food,environment,price,saving the enterprise market investigation cost,enterprises can be timely adjusted according to the feedback,thereby making the product more in line with consumer demand,to help the development of enterprises.Faced with the information age,enterprises must actively adjust their business philosophy and keep pace with the development of the times,with the convenience brought by the information age,and achieve the additive effect of business marketing,so that we can get a place in the fierce market competition.In this paper,the network broadcast marketing as the main research object,related concepts,direct impact on the network marketing theory in-depth analysis,combined with the related concept of live network marketing,to research the mode,communication features,network broadcast marketing advantages,this paper analyzes the existing MISS fire existing problems in network marketing,put forward the network marketing strategy to achieve MISS live fire.