Research On Key Customers Marketing Strategy Of Gansu Branch Of Postal Savings Bank Of China

With the rapid development of economy,the continuous change of financial market,the continuous competition of market and the profound influence of Internet on the whole financial system,China's banking industry is facing severe challenges and tremendous pressure.After joining the WTO,the process of the interest rate marketization has been carried out,and the banking industry has entered a new stage of development with the main orientation of customers.All banks are speeding up their strategic deployment,transforming from the traditional banking business mode based on financial products to a strategic strategy to meet customer's financial needs.And key customers can not only bring stable incomes to banks,improve the profits of banks,but also be regarded as long-term customers who can cooperate with banks.A reasonable and efficient marketing strategy for large customers has also become the core competitiveness of the banks of the same industry.As a state-owned commercial bank in Northwest China,Gansu branch of Postal Savings Bank of China will pay more attention to the marketing of key customers if we want to get a firm foothold in such fierce competition.In view of the current situation of the marketing of key accounts,there are still some problems and shortcomings in Gansu branch of Postal Savings Bank of China.There are still many areas for improvement and solutions.In such a complex and fierce market environment,Gansu branch of Postal Savings Bank of China must give full play to its advantages and make flexible and effective marketing strategies so as to do well in the marketing work of key customers.This paper takes Gansu branch of Postal Savings Bank of China as the research subject,and the research is carried out based on the analysis of previous marketing theories research results,which combined with the survey results of the author's practical work experience and the questionnaire survey of the bank's key customer satisfaction.In view of the marketing strategy of Gansu branch of Postal Savings Bank of China,the main problems are found out and the related reasons are analyzed.In the face of the existing problems,based mainly on the theories of 4P and 4C marketing,this paper offers the optimization strategies of key customer marketing,and puts forward the safeguard measures for the implementation of the key account marketing strategy of Gansu branch of Postal Savings Bank of China.Studying the marketing strategy of key customers can not only promote Gansu branch of Postal Savings Bank of China to win the big customer market as soon as possible,but also provide some reference suggestions for the big customer marketing of the brotherhood banks,so as to achieve common development.