Business Plan Of The JK Shared Fitness Warehouse

At present,China’s economy has been transformed from high-speed growth to high quality growth,presenting a steady growth of "L".Along with economic growth,people’s consumption consciousness is also in the upgrade,are also constantly changing demand for health,is gradually from passive to active preventive care treatment,exercise gradually became a trend of life.This is the backdrop for JK Shared fitness program.The project combine commercial fitness and sharing economy,from a certain extent,can solve encountered in the process of mass fitness of all kinds of "pretext",solve the problem of outdoor gym environment and the distance from the gym,fully excavate the economic value of idle resources,avoid waste.The project’s innovative business model,which has been transformed by the convenience of geography and low cost of investment,has turned the expensive gym membership into a sports hour,and change the traditional big gym into a 24-hour gym.In this paper,starting from the JK sharing fitness warehouse project background,through the use of PEST,porter five model method to analyze the market environment in the process of project implementation,using the method of SWOT analysis Shared fitness warehouse project advantages and disadvantages exist in the process of its development,fully excavating opportunities and threats the project will faced.According to the analysis,formulate the project marketing strategy,according to the actual situation,predict the risks of JK Shared gym and propose corresponding countermeasures.JK Shared gym to explore areas of business fitness subdivision,service the people who has the high attention to the quality of life and healthy body,is willing to pay a premium for quality,innovation,and taste,focus on solving the problem of the gym position is not convenient to insist on fitness.In the early stage of entrepreneurship,through the Internet and other marketing measures,expand the user group and increase the user’s repeated purchase rate.When the project mode is mature,it will rapidly increase the number of positions and occupy the blank market by joining and other means,strive to build JK Shared gym into a well-known Shared fitness brand which based on Lanzhou,leading Gansu and radiating northwest.