Juncourse MBA Sharing Learning Platform Business Plan

Learning requires sharing and communication,and surplus knowledge and skills can be turned into cash.Under the background that "sharing economy" has been fully affirmed and encouraged by the government and "knowledge payment" has experienced blowout development,this business plan is to build a platform for sharing learning,Juncourse,which is based on the MBA curriculum system of the regular university business school.It gathers every MBA that loves learning and is willing to share.The sharers combine the knowledge learned in the classroom with their own work practice and share it in a more practical and understandable form.They let themselves learn in the form of "Forcing Input by Output".At the same time,they help more eager learners to learn the systematic MBA knowledge of regular universities.This business plan uses literature research method to analyze the macro environment,current situation and market prospects of knowledge-paid industry in the shared economy.It uses comparative analysis method to study the advantages and disadvantages of various business models in the industry in solving market demand and pain points,and obtains a more perfect and characteristic strategic choice of the Juncourse project.Then it discusses the target market selection,market positioning and marketing strategy of the project based on STP and 4Ps theory,and plans the organizational guarantee of the project in terms of department structure setting and team management mechanism,and guides the implementation of Juncourse project through specific operation management system.Then according to the test data of the project,from the perspective of financial analysis,the paper deduces the input-output of the project.The result shows that the project has a high investment value,and then proposes the project financing plan,and points out the three biggest risk factors and preventive solutions of the project for the reference of investors.The innovation of this venture plan lies in explaining for the first time the spontaneous incentive factors of the participants of knowledge payment platform in the shared economy,and the co-construction and sharing of the participants.It provides theoretical support and practical reference for the low-cost operation and sustainable development of the project.Under the current shared economy background,this paper puts forward an ideal and distinctive MBA-based knowledge payment platform business model and landing strategy.