| Globalization is the main theme of the current international economy.Our country has jointed WTO for many years,and fully opened to the outside world.Overseas commodities are constantly pouring into domestic,and domestic commodities are gradually entering the markets around the world,and the frequency of interaction is increasing.Therefore,it is imminent to speed up the construction of the logistics industry which is adapted to the international logistics.The perfect logistics system(especially the port logistics system)will help to further release China’s economic vitality and tap the potential of economic development.Although our country is vast and rich in products,the length of the coastline of the land area of the unit can only rank ninety-fourth place in the world.By the end of 2015,there were only 32 coastal port cities and 22 port cities along the river.Therefore,in order to develop China’s economy vigorously,it is necessary to develop waterless land port by following the construction of the port.Lanzhou International Trade&Logistic Park is located at the important node of the “golden section of Gansu of the Silk Road Economic Belt ”is an important international logistics transfer hub and an international trade material distribution center in the western inland area.In order to build seamless transportation corridors,modern logistics and transportation management network with international and domestic ports,the investment and development Co.,Ltd.under the port area is constantly exploring and developing strategies and measures for industrial logistics development business.Therefore,how to make full use of opportunities and advantages to study the industrialization development of logistics business from a strategic height and make the company continues to be in a favorable position in the market competition,that is of great significance and research value.This paper combines the relevant theoretical research at domestic and abroad,discusses and analyzes the theory of strategic management and the theory of industrial cluster related to the development of logistics business,improves the theoretical value of this paper on the basis of the development of port industry at domestic and abroad.This paper analyses the macro environment,industry market environment and competitive environment of the development of logistics business of investment and development Co.,Ltd.in Lanzhou International Trade&Logistic Park,and sums up the opportunities and challenges they are facing by using PEST Analysis and External Factor Evaluation Matrix(EFE)Analysis.At the same time,the paper analyzes the current situation,resources and capabilities of the development of logistics business of investment and development Co.,Ltd.in Lanzhou International Trade&Logistic Park,and summarizes itsinternal strengths and weaknesses through the Internal Factor Evaluation Matrix(IFE).The SWOT Matrix is used to match the optional development strategy of the logistics business based on the analysis and research.By using the Quantitative Strategic Planning Matrix(QSPM)to get the strategy of the development of Lanzhou logistics business: S+O intensive growth strategy.Finally,make the corresponding safeguard measures according to the strategy: Enhance market penetration and increase market share and business scale,so as to improve the overall profit and market competitiveness of logistics company by expanding market,pulling demand,providing differentiated products and services,strengthening information construction and training international logistics talents and other methods to lay the foundation for the logistics business of investment and development Co.,Ltd.in Lanzhou International Trade&Logistic Park to enter the international market. |
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